Amazon announces $29.99 Fire TV Stick Lite and upgraded Fire TV Stick

Amazon has announced its latest video streaming devices for the TV: today the company introduced an upgraded, more powerful Fire TV Stick for the same $39.99 price. But Amazon is getting even more aggressive on price with the launch of the new Fire TV Stick Lite at just $29.99, which it claims is the “most powerful” streaming device for under $30. Both are capable of HD-quality streaming; the regular Stick can output expanded HDR color, but the Lite version cannot.

Additionally, the Fire TV home screen will undergo a major redesign later this year, with individual user profiles and improved navigation with a “favorites” bar for app shortcuts.

Image: Amazon

Like other new products announced today, the Fire TV Stick and Stick Lite will enter a low-power mode when they’re not actively being used to conserve energy.

The Lite leaked a couple days before today’s Amazon event, with images of the latest Fire TV and its remote appearing on

Amazon has said that there are currently over 40 million active Fire TV accounts.

Developing. Check out our live blog for more news from the Amazon event as it happens.

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