Epic just premiered a new short mocking Apple shortly after the iPhone-maker kicked Fortnite from the App Store for violating its guidelines on Thursday. The short, titled “Nineteen Eighty-Fortnite,” directly mocks Apple’s iconic “1984” ad, taking famous imagery from the ad and giving it a cartoony Fortnite twist. A man with an apple for a face on a giant screen talks to a soulless audience, and eventually a woman throws a Fortnite pickaxe at the screen.
After the pickaxe shatters the screen, a message scrolls up: “Epic Games has defied the App Store Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices. Join the fight to stop 2020 from becoming “1984.” And then, the hashtag #FreeFortnite appears.
Apple banned Fortnite from the App Store after Epic introduced a direct payments system into Fortnite’s iOS app, which goes against App Store rules. Shortly after Apple pulled Fortnite, Epic announced the short and also filed a civil antitrust lawsuit against Apple.